There are an abundance of inexpensive templates available to make it even easier to put together a web site. Getting a professional looking web site is not difficult at all. So you may wonder, why is that a problem? Just think, if the majority of business web sites are violating even these most basic principles, how much more could you benefit from hiring a web designer who understands marketing?There is a lot of emphasis placed on search engine optimization (SEO), and there should be, because this is very important if you want to have your web site found by people using the search engines.
If a Web site doesn't have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on the listing, and actually visiting the site, will drop dramatically.I mention the above not to try and put people off either entering into the Industry or trying to do down those who are already in the industry but more as re statement of facts about the state of web design today.Web design is a complex process that requires a wide range of creative, business and technical skills. Most web designers worth their salt know the phrase web design is a laughably broad term.
Do I want them to read, enjoy, think leisurely and then buy my services or do I just want them to hit the chequebook as soon as is possible?Web design is a constantly evolving dimension of marketing and it is a field that is crowded and competitive. You could take this argument and lay the blame for this fairly and squarely at the doors of the like of Macromedia and Microsoft for making such easy WYSIWYG web design programmes such as Dreamweaver or FrontPage for people to take up and master. But this would be too simplistic and not realistic.
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It can be used with navigation, by adding interesting visual graphics. Although, one disadvantage about using Flash is that not all internet browsers have a Flash player moreover, not all users may want to download it. Needless to say, Flash technology tends to discourage usability for very apparent reasons. Approximately 99 % of the time, the presence of Flash on a website hampers the usability and distracts the attention from the site's core value and purpose.Perhaps, Web designers interested in enhancing usability and their site's overall business presence should use Flash sparingly?By focusing on improving usability, web designers are able to keep users interested, for the long haul.